Modern Affluence Summit 2024
REIMAGINING AFFLUENCE: EVOLVING THE METRICS OF SUCCESS FOR THE NEXT ECONOMIC CYCLE
26th September at 180 Studios |The Strand, London.
Join global c-suite and founder level individuals across traditional luxury brands, financial institutions and entrepreneurial businesses to challenge the status quo & stereotypes of affluence.
By 2045 most of the world’s wealth will be in entirely new hands: the modern affluent. We are amidst the greatest transition of wealth, ever. Predicted to be in excess of $84trillion it signifies a once in a lifetime opportunity for individuals and organisations, but at the same time it poses substantial risk.
At our fifth Modern Affluence Summit we explore why individuals and brands need to consider a wider set of measures of success (beyond pure financial return) and why the next economic cycle will not only encourage it but necessitate it. We look at the delicate balance that exists between older generations who currently control the majority of wealth and the millennials, Gen-Z and Gen-Alpha that are set to inherit this huge responsibility. With notably different value-sets, beliefs, and sense of purpose its set to be a roller-coaster of a ride.
STAGE SCHEDULE
WELCOME
9.00am Simon Morris, Novel and Partner, Senior Advisor Adoreum
9.10am OPENING ADDRESS: DESTINATION DISRUPTION
Thomas Signer, author and lecturer in the MBA program of SBS Swiss Business School, and ex-investment banker at Nomura and Morgan Stanley unpacks the economic outlook against the backdrop of ‘recent’ history. Themacro-economic implications of decades of monetary intervention are likely to create an optimum environment for disruption. We explore the economic and financial market trends that will warrant a reimagining of affluence.
Thomas Signer, Lecturer. Swiss Business School and Independent Consultant.
9.35am FUTURE FACTOR: THE RISING MINDSET
We are joined by Altiant, Modern Affluence’s quantitative partner, totake a real-world view of the opportunities reimagining affluence and theensuing disruption presents. Altiant will share insights and data from theirglobal panel immersing us in their view of the opportunities open tothose who reflect on and recognise the changing macro-economic landscapeand the need to evolve the metrics of success previously used.
Chris Wisson, Research Director. Altiant
10.00am THE GINI EFFECT: THE MYTHICAL TOP 1%
As the GINI-coefficient of wealth grows so does the importance toengage and retain the most influential of these consumers. The strategies andbehaviours of the past are unlikely to be successful as the need fordiscretion and privacy become ever important. How can reimagining affluencecreate opportunities for differentiation and meaning to maintainrelationships and protect revenues in the coming decades. It's a fine line towalk.
HOST: Helen Brocklebank, CEO. Walpole.
Olivier Suchard, Head of Digital & Performance Marketing. Aston Martin
Charlotte Tanneur Teissier, Brand Director. Vacheron Constantin.
Jocasta Pana, Head of Private Shopping. Harrods.
10.30am TEA BREAK
11.00am CULTURE CALCULATION: AN INVESTMENT FORMULA
If our opening address predictions come true and the ability for businesses (and economies) to generate growth slows the importance of cultural capital should by default grow. In parallel the predicted continued trend of wealth transfer will lead to ever increasing opportunity for legacy. Enter the cultural institutions that are reimagining cultural capital and the world around them. As we redefine the measures of affluence will the influence on the world grow or even surpass that of their financial capital focused counterparts?
HOST: Ben Whattam. Founder. Modern Affluence Exchange and RisingGen.
Georgia Noutsi, Brand Director. Montblanc.
Katy Wickremesinghe, Cultural Commentator and Founder. The Wick.
Thomas Aastad, Culture and Creative Director. Chivas Brothers.
11.35am CHEMISTY OF CONNECTION: HIDDEN COMMUNITIES
As AI seemingly devours our digital productivity, weat Modern Affluence Exchange are optimistic for the productivity that can beborn from human-interaction. In search of community and a place to share and revelin their cultural capital we foresee the notion and concept of theprivate-members club being reimagined. Be it business model or operatingmodel we look to the future environments of modern affluents and how they canwin the hearts and minds of an audience seeking to redefine the measures ofsuccess and influence.
HOST: Jamie Caring, Founder.Sevengage
Georgina Morley, Senior Global Director. The Cultivist.
Rob Lee, Chief Creative Officer. Rapha
Kerry Taylor, Chief Marketing Officer, F1 Arcade.
12.10pm GLOBAL COMMUNITY: THE NEED TO BELONG
Today, with diverse perspectives raising questions about the meaning of community in the modern world we join Orascom Development as they share global research insights from their recent Orascom Development Keys of Life initiative. By actively engaging with 25+industry leaders and working with YouGov to survey more than 3,600 people across Europe, Middle East, North Africa, and the United States, they share a Modern Affluents' meaning of placemaking for thriving communities, their need for purpose and belonging, the power of connection and their priority for a sense of wellness.
HOST: Liam Bailey, Global Head of Research. Knight Frank.
Erica Pettit Alkhfaji, Group Head of Corporate Communications & ESG , Orascom Development
12.30pm HIDING IN PLAIN SIGHT: SOCIAL STATUS
As our dear friend 'Lorenzo' represents (search Lorenzo Curve) the lens of affluence will continue to come into focus as the distribution of it widens. No better place represents this mixed reality than the platforms who have engaged and are nurturing the modern affluence audience from adolescence to adulthood. We have invited the three defining modern-affluence platforms - Google, TikTok and Snap to discuss how the social platforms will fuel and help define the evolving measures of success for affluence, and the opportunity for those that take an active role in the conversation.
HOST: Aimee Farrell, Contributing Writer. FT HTSI.
Geoffrey Perez, Global Head of Luxury. Snap.
Kristina Karassoulis, Head of Luxury Partnerships. Tik Tok.
Natasha Kizzie, Luxury Retail. Google.
1.05pm THE OPPORTUNITY: THE MODERN AFFLUENT OUTLOOK
We set out to percolate the notion of Reimagining Affluence and the metrics of success in the context of the next economic cycle. This session is dedicated to unpacking the theme as explored in our pre-event white paper, authored by Claire Kent, and the tangible behaviour changes required for success.
Claire Kent, Senior Advisor (Luxury / Retail) Smith Square Partners, NED Prada
Mike Pickett, Portfolio Director. Cazenove Capital
1.30pm BARING ALL: THE POWER OF HUMANITY
When all is said and done what is the antidote to the modern-affluence paradox of increasing desire for privacy and discretion, but the relentless pursuit of cultural capital and visibility. We hear from one of the most influential, but quietest, voices in podcasts and his belief in a simple formula for true success. As advertising and broadcast media continue to decline in ROI effectiveness, especially when seeking the unicorns of modern affluence we’re on the edge of our seats to hear the antidote. Over to Andrew Philips the vision behind the Ricky Gervais podcast and many more.
Andrew Phillips.
1.50pm THE CLOSE: THE OUT-TAKE
Ben Whattam. Founder. Modern Affluence Exchange and RisingGen.
2.00pm LATE BUT LONG LUNCH
Tickets include:
- Pre-event white paper (produced in partnership with The Future Laboratory)
- Half day stage schedule
- Long networking lunch
- Post event report
*subject to change
