WE DEFINE MODERN AFFLUENT CONSUMERS AS A GLOBAL COMMUNITY WHO MAKE DISCRETIONARY PURCHASES ON PREMIUM PRODUCTS AND SERVICES THAT BOOST THEIR CULTURAL CAPITAL.
They are rewriting the definition of words such as “status,” “exclusivity” and “luxury” and will, in our opinion, become the most important audience for brands with, or looking to build, a premium proposition. As the Modern Affluent’s wealth grows, so will their spending power and their influence.
