Modern Affluence Summit Report 2021

Beyond worldwide popular culture or sporting event, and even that has limits, the pandemic has been a prolonged, shared experience like no other.

All of humankind going through the same thing at the same time – albeit in different ways – with a shared endeavour to get to the other side of this global ‘pause’.

It was against that background that we held our second Modern Affluence Summit in partnership with Porsche and Deloitte to address how affluence is being redefined by a new generation of consumer who are:

• Changing the way they spend their disposable income.
• Abandoning traditional symbols of ownership.
• Focusing on expressing their individuality and their contribution to society.