Modern Affluence Summit 2024: Re-imagining affluence

The concept of cultural capital is not new; however, our Summit experts would argue that it has gone from optional to an absolute necessity.

As brands navigate the ever-changing consumer landscape and increasing attention deficit of the human population, the ability to build relationships (relevance) is the challenge facing every brand. Partaking in culture, by which we mean investing in culture, offers brands the opportunity to improve the world around them, and by default build relationships with the audiences they need to thrive.

We gathered over 20 speakers, all experts in their field alongside 200 attendees across traditional luxury brands and finance alongside modern affluent business owners and entrepreneurs.  Like every summit organiser we always receive emails requesting VAT receipts and never-ending name changes and requests for us to adopt AI automated sales outreach on LinkedIn (just us?!).  However, we are also fortunate enough to receive gushingly complimentary notes for our refreshing thinking, eclectic sector mix (no clique here) and fun format so we hope this report reflects that.

Our speakers comprehensively spoke to the benefit of investing in cultural capital as both ‘the right thing to do’ from a societal standpoint but also as a way of hedging against economical and destabilising headwinds so if you don’t end up also wanting to send us a nice email maybe it will help you share internally what you already know – it’s time to consider culture.