THE VALUE OF CULTURAL CAPITAL, AS WELL AS FINANCIAL CAPITAL FOR MODERN AFFLUENT CONSUMERS IS PARAMOUNT. MORE THAN EVER, INDIVIDUALS ARE BEING INFLUENCED BY POPULAR CULTURE AND THE INDIVIDUALS WHO DRIVE IT. WE HAVE SEEN HOW ONE PERSON CAN CHANGE SOCIAL POLICY, DRIVE RULE CHANGE, DICTATE NEW HABITS AND WAYS OF BEING. THEY ARE DOING THIS VIA LAUNCHING COMPANIES, CULTURAL CHANGE AND CAMPAIGNS. THEY ARE PUSHING THE NEEDLE AND CHANGING THE WORLD TO MAKE IT A BETTER PLACE. THE LOOKOUT LIST SETS OUT TO IDENTIFY THESE INDIVIDUALS…